About Us
We believe that education is the best path to innovation.
Why rely on Sencia for marketing decision-making
Optimization of media investments
Creation, management and statistical analysis of consumer surveys in a customized platform
Optimization of media investments
Answer:
Using media historical investment data, Sencia Analytics customizes a statistical/machine learning model that assesses the influence of each media on sales or lead generation. Investment data from all channels, online or offline, is structured and prepared for model customization. Once the statistical model is generated and the total budget is registered, the platform executes a procedure that proposes a distribution of this value among all media in order to maximize revenues and obtain leads. That is, our solution will carry out an optmization process that finds the best allocation of resources to maximize ROI. Ultimately, Sencia Analytics supports decision-making for a more effective use of the marketing budget.
Creation, management and statistical analysis of consumer surveys in a customized platform
Answer:
- Sencia Analytics customizes a survey platform to streamline the creation of consumer surveys. Questions are registered in a database to be selected when creating a new survey, streamlining the entire launching process. The platform is prepared to record surveys in any language. In addition to Brazil, surveys have already been launched in Italy, France, Spain, the United States and the United Kingdom. Web interface with the main panels: Toluna, Netquest and Offerwise. Through specific pages, the panels can monitor the progress of research and manage quotas.
Allocate resources across media and manage consumer surveys more efficiently.
Maximize ROI on media.Launch, monitor and analyze surveys with speed and confidence.
Commitment
100%
Deadlines
100%
Delivery
100%
Computer Scientistis, Computer Mathematicians and PhD. statisticians
Using AI/ML to help our clients embed a data culture, improve internal processes, reduce decision lead time and streamline the innovation cycle.
Efficient Support
Our clients have immediate and efficient support!
FUSION OF DATA SCIENCE AND MARKETING
Our goal is to support marketing decision-making with data
Hence Customers Insights
Which ideas are most attractive to consumers? Which ones add value and represent the next successes of the collection?